The human genome writ large

Google’s ventures have expanded to the human genome. What started a few years ago with small-scale scientific efforts, expanded to National Geographic’s Genographic Project, and went many commercial directions has now been joined by a Google entry called 23andme. Although it seems aimed mostly at people’s individual curiosity about their genetic endowment, 23andme almost certainly will provide a bonanza for folks interested in studying the genetic endowment of human kind.