Thanks to an entry over at Lessig Blog I learned about a fun book entitled “55 Ways to Have Fun with Google: A cabinet of search engine curiosities, riddles, games, and a little bit of usefulness” by Phillipp Lenssen. It’s available via the marvelous Creative Commons licensing system. One can order a paper copy or download a PDF. Mr. Lenssen drew material from his blog to create the book. Here, from the book’s introduction, he described the consequences of the development of search technology which, in his opinion marked a Guttenburg-esque milestone in the development of a global kind of knowing.
So there we have it, for the first time in history: search, the key to instant knowledge. And what do we do with it? Silly things. OK, not exclusively. But silliness is a part of it. People googlewhack, googlebomb, or egogoogle. People create parodies of Google. They create search engine contests. Magic tricks, riddles and art based on Google. They have a lot of fun with Google, and get together to play games on top of Google services. Even Google Inc themselves send out April Fool’s jokes every year, and celebration logos many times a year. Oh, humanity!