Yikes! I ought to do some fact-checking on the data here, but these numbers are awe-inspiring.
In the 1990s or so I began using the Direct Marketing Association’s mechanism for opting out of direct mail. I only have case-study level data, but I can testify that we don’t get as much junk as this graphic indicates we would. We also don’t get as much as some of our friends say they get. I’ve used the DMA for some of my family and seen a substantial reduction in the junk they get, too.
Now, I’d like to see it apply to the horrible marketing I saw in the just-completed election campaign.
The image is linked. Thanks to Jay and Tim Willingham for another good one.